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2 Copywriter Techniques You Need to Know

 

2 Copywriter Techniques You Need to Know - Copywriters often disagree whether a short sale with lots of white space is better or whether long and detailed is the way to go.


To do a good Copywriter, we recommend there are 2 things that really need to be considered in writing a good Copywriter article. In addition to showing the quality of the article, it also increases buyer trust


Copywriters often disagree whether a short sale with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?


Two Types of Consumers to Know


Basically there are 2 kinds of buyers that can be concluded, which of course the two types of consumers are certainly very different:

1. Impulsive Buyer


This is the kind of guy with "places to go and people to see" and doesn't have much time to do it. Usually, he will skim through titles and subtopics, glance at photos and captions, and snap a decision photo.

Copywriters who are equipped with good product reviews and complete in detail, usually he will decide to buy the product he is looking for.

2. Analytical Buyer


This group of buyers believes that the proof lies in the details. They will read everything… including the small print.

It makes sense that a successful copy would meet the needs of both buyers… regardless of length. Let's see what you need to do to reach those two buyers.

How to Convince Consumers


To ensure the sale of your product to buyers, you can do this by providing information related to the product you are selling. Here's how to convince your customers:

Impulsive Buyer


1. Use attention to get headlines and sub headlines.
2. Utilize graphics that enhance your message…
  • Photo
  • Information
  • Varying fonts and font sizes
  • shade
  • Use Bold Titles
  • Highlight with shaded areas or bullets

Buyer Analytics


1. Use headlines, sub-headlines, and charts for impulsive buyers as a guide. Add the detailed information that analytics buyers need under the right headings, and you've got a winning marketing share that's guaranteed to work

Insider knowledge of how your potential buyers react is the key to getting their attention… and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlap is a bonus for you, copywriter!

Conclusion


You have to be smart to see the nature and character of your consumers. Then you can convince them by giving a good product presentation so they can believe and can buy the product you are selling.

On the other hand, you can also improve your marketing and sales skills. by improving these two sciences, at least you can convince buyers well.

So that's the type or type of person you can know when you're selling in a store or with online sales.

( Desi )

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